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Another exciting season of #SeeingYellow is underway! This annual campaign spans June, July, and August, offering countless opportunities for individuals and organizations to participate.

During #SeeingYellow, Allies come together to support the vital work of #NotInMyCity in combating human trafficking and sexual exploitation. They do so by proudly wearing and showcasing the colour yellow, organizing fundraisers, and fostering important discussions to raise awareness.

Past years have seen remarkable highlights, such as the Calgary Tower and Telus Spark lighting up in yellow, pop-up merchandise stands throughout the city, impactful golf tournaments to raise funds, the sale of unique #NotInMyCity items, and even Canada Day fireworks featuring the #NotInMyCity cause.

This year #SeeingYellow are grateful for the unwavering support of our Allies including Way Out West Fest at the Deane House, A Not So Silent Summer and the Track & Taste Experience.

We are proud to continue our partnership with Nicole Buckton, the talented chocolatier behind Those Chocolates, based in Calgary, who will be generously donating 20% of all orders this summer to #NotInMyCity in honour of #SeeingYellow.

We are constantly seeking more individuals, businesses, and organizations to become Allies of #SeeingYellow and join us in the fight against human trafficking in Calgary and beyond. For further information or to get involved, please reach out to Rosanna via email at rosanna email*

How to support #SeeingYellow as a Business

If you wish to support #SeeingYellow as a business, you can:

  • Post our Yellow Rose in your place of business
  • Highlight yellow merchandise, consider donating proceeds from a dedicated product to #NotInMyCity
  • Host a virtual fundraising initiative among your team members
  • Encourage your team members to take our free 30 minute Education Course online to learn more about the issue in Canada
  • Organize your team to put together Backpacks of Essentials for vulnerable youth.
  • Share how you’re helping to disrupt human trafficking as a business on social media and tag @NIMCally and #SeeingYellow

How to support #SeeingYellow as an Individual

If you wish to show your support as an individual, you can:

  • Take our free 30 minute Education Course online to learn more about the issue in Canada
  • Shop, Wear and share our merchandise collection
  •  Post our Yellow Rose on your vehicle, mailbox, laptop or window
  •  Host a virtual fundraiser to support the cause
  •  Put together Backpacks of Essential Items for at-risk youth in Calgary
  •  talk about the issue with your circle of influence and identify ways that you can be an ally
  • Share your support for #SeeingYellow on social media and tag @NIMCAlly and #SeeingYellow for a chance to be featured on our channels

Stay tuned for more updates, and continue to check our social media platforms FacebookTwitter, and Instagram, for additional ways to be an Ally. Remember to tag @NIMCAlly and #SeeingYellow for a chance to be featured on our platforms. Thank you for your continued support!