Summer is upon us, and with that another season of #SeeingYellow! Similar to last year, this annual campaign will run throughout June, July, and August and will feature numerous ways for individuals and organizations to get involved!

Throughout #SeeingYellow, Allies show their support for #NotInMyCity’s work to end human trafficking and sexual exploitation by wearing and showcasing the colour yellow, selling #NotInMyCity merchandise, creating fundraising opportunities, and raising awareness through important discussion.

A few highlights from prior years include the Calgary Tower and Telus Spark lighting up yellow, pop-up merchandise stands across the city, golf tournament fundraisers, the sale of custom and collaborative #NotInMyCity items to raise funds, and Canada Day fireworks featuring #NotInMyCity.

This year, #SeeingYellow may look different, but we are grateful to our many Allies for their continued support. This includes the Women in Need Society, which will be offering a bonus yellow item in all June orders from Twice New by WINS, the online thrift box service launched by the nonprofit last year.

In addition, Nicole Buckton, the chocolatier behind Calgary-based Those Chocolates, will be donating 20% from all orders to #NotInMyCity this summer in honour of #SeeingYellow.

We are always looking for more individuals, businesses and organizations to champion #SeeingYellow and help put an end to human trafficking in Calgary and beyond. Please email Stephanie Potter at stephanie.buckspringfoundation@gmail.com if you would like more details or want to get involved.

How to support #SeeingYellow as a Business

If you wish to support #SeeingYellow as a business, you can:

  • Post our Yellow Rose in your place of business
  • Highlight yellow merchandise, consider donating proceeds from a dedicated product to #NotInMyCity
  • Host a virtual fundraising initiative among your team members
  • Encourage your team members to take our free 30 minute Education Course online to learn more about the issue in Canada
  • Organize your team to put together Backpacks of Essentials for vulnerable youth.
  • Share how you’re helping to disrupt human trafficking as a business on social media and tag @NIMCally and #SeeingYellow

How to support #SeeingYellow as an Individual

If you wish to show your support as an individual, you can:

  • Take our free 30 minute Education Course online to learn more about the issue in Canada
  • Shop, Wear and share our merchandise collection
  •  Post our Yellow Rose on your vehicle, mailbox, laptop or window
  •  Host a virtual fundraiser to support the cause
  •  Put together Backpacks of Essential Items for at-risk youth in Calgary
  •  talk about the issue with your circle of influence and identify ways that you can be an ally
  • Share your support for #SeeingYellow on social media and tag @NIMCAlly and #SeeingYellow for a chance to be featured on our channels

Stay tuned for more updates, and continue to check our social media platforms FacebookTwitter, and Instagram, for additional ways to be an Ally. Remember to tag @NIMCAlly and #SeeingYellow for a chance to be featured on our platforms. Thank you for your continued support!