JAZZ AVIATION TEAMS UP WITH #NOTINMYCITY TO OFFER FRONTLINE STAFF TRAINING

October 4, 2025

Jazz Aviation LP (Jazz) is the primary operator of Air Canada Express flights and Canada’s largest regional airline. Each year, Jazz carries more than 8.3 million passengers, connecting smaller communities to major centres across Canada and the United States. Jazz is the first airline in Canada to work with #NotinMyCity (#NIMC) to provide their e-learning course to all customer-facing employees, thanks to Peter Herron, Jazz’s Manager of Corporate Security.

(Picture: Peter Herron, Manager of Corporate Security, Jazz Aviation)

Searching for the Right Training Program

Since starting his role at Jazz, Herron was on the hunt for a training program that accurately represented what human trafficking looks like in Canada. He had high standards, looking for a program that was Canadian, targeted specifically to the aviation industry, and offered in both official languages. 

While attending an aviation presentation run by the Toronto Airport Authority in winter 2022, Herron found what he was looking for. The presentation showcased #NIMC’s human trafficking e-learning course. Out of all the training programs he had seen, this e-learning course was by far the best, offering a Canadian lens to the issue and practical, aviation-specific scenarios. 

Expanding Access Through Collaboration

The only thing the course did not yet offer was availability in French, but after reaching out to #NIMC, Herron offered Jazz’s help. Jazz provided the translation services for the French version of the course, and worked with #NIMC to make it available to others on their website. This collaboration has made the course accessible to thousands more Canadians, and kickstarted the process of translating other #NIMC material: the human trafficking indicator pages on their website are now available in French, Spanish, Mandarin, Punjabi, Tagalog, and five Indigenous languages. 

From Education and Training to Real Impact

By December 2024, the #NIMC e-learning course was officially implemented in the Jazz training process for all customer-facing employees. Every flight attendant and customer service agent is trained on how to spot the signs of human trafficking and what to do when they encounter a potential trafficking situation. Yasmine Bhavra, Corporate Security Specialist at Jazz, says she has seen and heard the positive results of the training firsthand. Employees now have a clear understanding of what signs to look for, the action they should take in order to safely address a situation, and a clear process on how to involve law enforcement. 

#NotinMyCity’s yellow rose emblem.

Jazz is proud to work with #NIMC, and is incredibly supportive of its mission to spread awareness and education about human trafficking in Canada. Herron believes every airline and airport should engage with #NIMC in whatever capacity they can—small actions add up to meaningful change.

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