The month of June marks the kickoff of #NotinMyCity’s summer-long Seeing Yellow Campaign. The goal is for #NotinMyCity’s Allies, partners, and supporters to infuse their businesses with yellow in a united stand against human trafficking and exploitation in Canada.
Each year, #NotInMyCity’s partners find creative ways to participate in the Seeing Yellow Campaign and help raise awareness, sharing their efforts on social media with the hashtag “#SeeingYellow”.
Seeing Yellow Ally Projects
A Not So Silent Summer Rooftop Concert is an annual concert fundraising event with all proceeds going towards #NotInMyCity. The concert is part of the Not So Silent Events initiative started by Morgan Melnyk, Lyle Peterman, and Mallory Wellechenko in 2019 as a way to get the community involved with #NotInMyCity. These events celebrate local musicians while drawing attention to the issue of human trafficking and the work #NotInMyCity is doing to prevent and disrupt it. You can purchase tickets for the event here.
A Not So Silent Summer Rooftop Concert in 2024.
ONE18 Empire restaurant and bar donates $1 to #NotInMyCity for every Seeing Yellow “Golden Sunset” cocktail or Mount Crushmore Beer sold, year round. They’re making a difference and helping raise awareness, one glass at a time.
A Not So Silent Summer Rooftop Concert in 2024.
Alayne Joy is a personal stylist based in Calgary who regularly donates a portion of her proceeds from styling sessions to #NotInMyCity as part of the #SeeingYellow Campaign.
A testimony from Alayne Joy on why she supports #NotinMyCity.
Each year, Calgary-based company Those Chocolates donates 20% of their online sales during the summer to #NotInMyCity in support of Seeing Yellow! Owner Nicole Buckton is an avid supporter of #NotInMyCity, showcasing how small businesses can raise awareness and funds.
Those Chocolates supporting the Seeing Yellow campaign.
Here’s How You Can Get Involved
Whether as a business or an individual, you can support the Seeing Yellow movement. Here are some examples of other ways you can get involved:
- Gather your team to take our 30-minute e-learning course: Help put an end to human trafficking by volunteering company time for you and your team to get your certificate.
- Display our yellow rose decal: These decals symbolize your support to end sexual exploitation.
- Turn your logo yellow: This visual commitment supports the #NotInMyCity movement and raises vital awareness.
- Wear #NotInMyCity merchandise: Encourage your team to show their support and raise awareness for #NotInMyCity.
- Sell #NotInMyCity merchandise at your store: 100% of each sale supports our crucial efforts to combat human trafficking.
If you would like to get involved with the Seeing Yellow campaign, please reach out to our team.
